A passionate advocacy for better beauty products, created over ten years ago by founder, Rianna Loving, before safer ingredients, greener packaging, and indie brands became mainstream.
Artisanal, organic products handcrafted with conscientious ingredients and conscientious packaging, (back then we used only glass bottles that were donated, sanitized and sterilized for reuse).
Today, and over decade in this industry, we are still advocates and now looking at the bigger picture and it's impact.
We strive to evolve as a healthy brand as the tools we use evolve in our industry -
from stability in our ingredients (from health, ecological and ethical impact) to our packaging and looking at the bigger picture.
We understand being green and sustainable, is challenging. We need to know the source of our packaging (from PCR plastics) and the footprint of shipping glass and the safety of what is appropriate in a breakable vessel.
Our focus is to create products that have better ingredients and that we can strive to get certified organic by USDA, EWG verified and COSMO Eco-Cert, not tested on animals, and conscious of our supply chain.
We listen. We are still a local woman-owned, family business and are always hoping to make our brand and it's products better.
Here is our growing list of ingredients we promise to never use in our products.
FREE of PARABENS, HARSH SULFATES, PETROLATUM, ARTIFICIAL COLORS or PHTHALATES and other harmful ingredients.
Other ingredients we promise never to use: 1,4 - dioxane; alkylphenols; benzene; bronopol; ceteareth 20; chlorinated or brominated solvents; chlorine processing; DMDM hydantoin; formaldehyde carriers; hexavalent chromium; MEA (Monoethanolamine); mineral oil
organohalides; organophosphate pesticides; phosphates; PVC; quaternium 15; resorcinol; SLS/SLES (sodium lauryl/laureth sulfates); sulfur oxides; TEA (Triethanolamine); triclosan… the list is always growing.
Kosher - Vegan - Natural - Fair Trade - Therapeutic Grade - Made in the USA