Organic to Green, is an award-winning luxury, artisan wellness and beauty lifestyle company founded in Los Angeles, CA, specifically in Santa Monica in 2009 when we launched our first artisan collection into L.A.'s beloved retailer, Fred Segal, from our home-built lab.
Organic to Green's original collection of handcrafted organic formulas were packaged in donated wine and beer bottles through our very own community based program, ReUseGlassBottles. Our trademark ReUseCycle helps us spread awareness of conscious packaging and inspire others to do the same in their communities.
Artisanal, organic products handcrafted with conscientious ingredients and conscientious packaging, (back then we used only glass bottles that were donated, sanitized and sterilized for reuse).
Today, and over decade in this industry, we are still advocates and now looking at the bigger picture and it's impact.
We strive to evolve as a healthy brand as the tools we use evolve in our industry -
from stability in our ingredients (from health, ecological and ethical impact) to our packaging and looking at the bigger picture.
We understand being green and sustainable, is challenging. We need to know the source of our packaging (from PCR plastics) and the footprint of shipping glass and the safety of what is appropriate in a breakable vessel.
Our focus is to create products that have better ingredients and that we can strive to get certified organic by USDA, EWG verified and COSMO Eco-Cert, not tested on animals, and conscious of our supply chain.
We listen. We are still a local woman-owned, family business and are always hoping to make our brand and it's products better.
We've also been in the following press, retailers, and even received awards from prestigious companies in the health and beauty worlds...
Allure Best of Beauty (Natural Category Award Winner), Women's Natural Health (Award Winner), Martha Stewart American Made Style Finalist, Refinery 29, WELL+GOOD, Zoe Report, Redbook, New Beauty, Latina, Cosmopolitan, US Weekly, Marie Claire, Huffington Post, E Online, Today Show, QVC Germany, HSE24, Ulta, Fitness, Nylon, Glamour, Shape, Pregnancy Newborn, Latina, Today Show, Good Morning America, Real Simple, New Beauty, Better Home and Gardens, Working Mother, Parent and Child, New York, The Doctors, The View
Organic to Green also produces amenities for small businesses and airline amenities for first class lounges and carriers.
We promise to create products which are clean, simple and smart for everyone; read more about our promise!
Our brand founder, Rianna Loving enlisted Brad Jones as product developer, distributor, and branding strategist for his related work with Andre Walker Hair, Drybar, The Blind Barber, Ted Gibson and Neil George. Recognizing a missing link in the beauty market the two insiders developed a unique retail strategy with Beauty Cirque.
Organic to Green offers incentives to be green and organizations which make the world a better place and partners with
EWG Verified, 1% for the Planet, WBENC Verified (woman owned corporation), Cruelty-free
Retail Partners (national and international)
Ulta, Evine, QVC Germany, HSE Italy, Today Show