Organic to Green, is an award-winning luxury, artisan wellness, and beauty lifestyle company founded in Los Angeles, CA, specifically in Santa Monica in 2009 when we launched our first artisan collection into L.A.'s beloved retailer, Fred Segal, from our home-built lab.
Organic To Green was created because this concept did not yet exist, beauty products mindful of body and planet. This was passionate advocacy for better beauty products, created over ten years ago by founder, Rianna Loving, before safer ingredients, greener packaging, and indie brands became mainstream.
Our beauty products now bridge into lifestyle with our private wellness spa locations in Los Angeles and coming soon to NY and Italy.
Organic to Green's original collection of handcrafted organic formulas were packaged in donated wine and beer bottles through our very own community-based program, ReUseGlassBottles. Our trademark ReUseCycle helps us spread awareness of conscious packaging and inspire others to do the same in their communities.
Today, and over a decade in this industry, we are still advocates and now look at the bigger picture and its broader impact.
We strive to evolve as a healthy brand as the tools we use evolve in our industry -
from stability in our ingredients (from health, ecological and ethical impact) to our packaging and looking at the bigger picture.
Our focus is to create products that have better ingredients and that we can strive to get certified organic by USDA, EWG verified and COSMO Eco-Cert, not tested on animals, and conscious of our supply chain.
We listen. We are still a local woman-owned, family business and are always hoping to make our brand and its products better.
We've also been in the following press, retailers, and even received awards from prestigious companies in the health and beauty worlds...
Allure Best of Beauty (Natural Category Award Winner), Women's Natural Health (Award Winner), Martha Stewart American Made Style Finalist, Refinery 29, WELL+GOOD, Zoe Report, Redbook, New Beauty, Latina, Cosmopolitan, US Weekly, Marie Claire, Huffington Post, E Online, Today Show, QVC Germany, HSE24, Ulta, Fitness, Nylon, Glamour, Shape, Pregnancy Newborn, Latina, Today Show, Good Morning America, Real Simple, New Beauty, Better Home and Gardens, Working Mother, Parent and Child, New York, The Doctors, The View
Organic to Green also produces amenities for small businesses and airline amenities for first-class lounges and carriers.
We promise to create products that are clean, simple, and smart for everyone; read more about our promise!
Our brand founder, Rianna Loving enlisted Brad Jones as a product developer, distributor, and branding strategist for his related work with Andre Walker Hair, Drybar, The Blind Barber, Ted Gibson, and Neil George. Recognizing a missing link in the beauty market the two insiders developed a unique retail strategy with Beauty Cirque.
Organic to Green offers incentives to be green and organizations that make the world a better place and partner with EWG Verified, 1% for the Planet, WBENC Verified (woman-owned corporation), Cruelty-free
Retail Partners (national and international)
Ulta, Evine, QVC Germany, HSE Italy, Today Show