Our Story

Organic to Green, is an innovative health and beauty lifestyle company founded in Los Angeles, CA. In 2009 we launched our first collection into L.A.'s beloved retailer, Fred Segal, from our home-built lab. Since then we've had various themed conscious lifestyle pop-up stores from Venice to the Costa Mesa. Today you can find visit us in Santa Monica at our private eco-chic Bungalow and Spa on Main St. to shop our artisan boutique, where we also handcraft our luxury artisan skincare, and where you can experience our spa treatments featuring Organic to Green's award winning and editor favorite coconut oil and non-toxic products, infrared sauna and steam room. By appointment only, and catering to celebrities and discerning clients, it is considered one of the best exclusive holistic beauty treatments in Los Angeles.

Organic to Green's original collection of handcrafted organic formulas were packaged in donated wine and beer bottles through our very own community based program, ReUseGlassBottles. Our trademark ReUseCycle helps us spread awareness of conscious packaging and inspire others to do the same in their communities.  Organic to Green also produces refillable amenities for hotels in Los Angeles, Palm Springs and Cabo San Lucas, Mexico.

Our Promise

We promise to create products which are clean, simple and smart for everyone; read more about our promise!

Organic to Green Inc, Martha Stewart Design Finalist

Our History

In the competitive industries of both the beauty world and the highly critical GREEN scene, we stood apart and broke the mold. Packaged in donated reusable glass, gathered from a community recycling program, Organic to Green was exclusively launched at the prestigious and iconic Fred Segal. Organic to Green is the first and only green and natural brand on the planet to package fine products in official community donated reused wine, beer, and sake bottles – a hit among L.A.’s hip eco-chic crowd. Organic to Green opened its first pop-up store in Costa Mesa, CA at The O.C. Mart Mix in 2011, the retail shop also served as a regional refill station and offered custom body care creations handcrafted within minutes.

Our brand founder, Rianna Loving enlisted Brad Jones as product developer, distributor, and branding strategist for his related work with Andre Walker Hair, Drybar, The Blind Barber, Ted Gibson and Neil George. Recognizing a missing link in the beauty market the two insiders developed a unique retail strategy with Beauty Cirque.


Organic to Green, Inc. moved forward by returning to our roots with luxury  refillable amenities and innovative handcrafted products. We introduced a collection of liquid coconut oils and continuing our philosophy to reduce the amount of products we actually need. Simple, pure, and effective formulas for all parts of the body, face, and hair! Organic to Green offers incentives to be green and 10% of profit goes to support organizations which make the world a better place.