Founder Story

I am dedicated to contributing to future generations by uniting all people through a vision of health and beauty with our products. Growing up with a Filipino heritage and a health-conscious mother, I developed an early appreciation for wholesome ingredients. This background influenced my skincare needs, leading me to create face masks from pantry items like apple cider vinegar, fresh roses, rice powder, and coconuts.

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Rianna with family

Organic to Green was born from my desire to create all-natural beauty formulas that cater to all ethnicities, skin types, and genders. Inspired by women like my mom and friends, I aimed to offer products in sustainable packaging, promoting health for both our bodies and the planet. Starting in my family’s kitchen with traditional plant remedies for family and friends, I eventually converted our garage into a home lab and began research and development for organic DIY recipes in sustainable packaging, the green concept was only starting in the early 2000s. “Clean beauty” wasn’t even a category in the beauty business yet. From this garage, we launched our first official collection at Fred Segal in Santa Monica, featuring unique ReUse Glass Bottles, where I was one of the first to pioneer the concept of healthier ingredients and sustainable packaging. After several successful pop-ups around Los Angeles, we established our brick-and-mortar locations on Main Street, Santa Monica, and in the vibrant Abbot Kinney neighborhood in Venice, CA.

Being a mom has taught me the value of multi-tasking and efficiency, which is why many of our products serve multiple purposes—as cleansers, moisturizers, shaving creams, and more. At Organic to Green, we embrace versatility, sustainability, and natural ingredients, continuing my mother's tradition of sourcing only the best ingredients and making all our recipes with love.

Today, I continue my journey as a mother and advocate for wellness, the planet, and women. I passionately support initiatives that promote holistic health, environmental sustainability, and women's empowerment. Through public speaking, community engagement, and active participation in various wellness and environmental movements, I aim to inspire others to adopt healthier lifestyles and make more eco-conscious choices. I am particularly committed to advocating for clean beauty standards and sustainable business practices, ensuring that the beauty industry moves towards a greener and more inclusive future.

While I have stepped down as CEO, I remain deeply connected to Organic to Green as a consultant and advisor. I am thrilled to see my loyal team, who has been with me for years, leading the company towards an even more exciting future. I am also excited to focus on writing and exploring new opportunities, including an upcoming book that I can't wait to share with you all. This new venture will allow me to further share my experiences, insights, and passion for wellness, sustainability, and beauty with a broader audience.


Rianna Loving