Rianna Loving

I’m a west coast California girl, born and raised in the casual glamour of Los Angeles at a time when the idea of becoming more health conscious and “green” was just starting. I grew up creating homemade beauty and health recipes, taking influences from my mom’s Filipino roots and my dad’s English descent and knowledge of western medicine. This passion led me to continue creating in my kitchen, even obtaining my aesthetician’s license, until eventually I was earning a living by crafting formulas and officially built a home ‘lab’. I built my businesses from the ground up and was rewarded when Organic To Green was launched exclusively at Fred Segal. Living in L.A., I learned that distinguishing yourself from the crowd was important. However, I didn’t just want to be different, I wanted to make a difference. In between getting married and having kids, I started programs catered to the eco-conscious.

Using the official Venice community reusing glass program ReUse Glass Bottles, I was able to trademark ReUseCycle and to create a truly green packaging option for my products. Each of my specially-formulated products is packaged in recycled or post-consumer recycled bottles.